Charm price
—
psychological (e.g. $199)
Prestige price
—
clean round number
US market price
—
USD with market premium
Annual discount price
—
at 20% off monthly
Your costs
Cost-plus pricing builds your price from the ground up. It guarantees you cover costs and hit your margin target — but should be a floor, not a ceiling.
$
Materials, production, fulfilment, direct labour per unit/sale/client.
$
Your monthly fixed costs divided by monthly unit volume. Or enter 0 and use the % below.
%
%
Product retail: 40–60%. Services: 50–70%. SaaS: 70–85%.
$
Optional — shows how your current price compares to the recommendation.
Your time & costs
For service businesses and consultants. Works backwards from what you need to earn to what you must charge per hour or per project.
$
What do you need to draw from the business to cover your personal expenses + savings goals?
hrs
Be honest. 25–30 hrs/wk is realistic for most consultants after admin, sales, and delivery.
x
1.2 = lean solo operator. 1.4 = typical with software/office. 1.8+ = team with significant overhead.
%
Profit left after paying yourself. 20–30% is healthy for a services business.
hrs
Used to calculate your recommended project / engagement fee.
$
Value you deliver
Value-based pricing anchors your price to the outcome you create for the client — not your costs. This is how premium businesses justify premium prices.
💡 The key question: What is the financial value of the outcome you deliver? Revenue generated, cost saved, time saved × hourly rate, problem avoided. Quantify it, then price as a fraction.
$
Revenue increase, cost reduction, time saved × rate, risk avoided. Annual value delivered.
%
What % of the value you deliver do you charge? 5–15% is typical. The more unique you are, the higher you can go.
$
Your time, any direct costs. Used to calculate your actual margin.
$
What are comparable providers charging? Your value price should exceed this.
$
Price increase scenarios
See exactly what happens to your monthly profit when you raise prices — even if you lose some volume. Most founders are shocked by how little volume they need to lose before a price rise is still profitable.
$
$
$
%
Conservative: 10–15%. Most businesses lose less volume than they fear when raising prices.
Profit at each price increase level
| Price increase | New price | Est. new volume | Monthly profit | vs. current |
|---|---|---|---|---|
| Enter your numbers above to see the scenarios. | ||||
Profit vs price increase
Monthly profit
Revenue
Current profit
Suggested pricing tiers
Give buyers choice. A tiered structure typically lifts average revenue per customer by 25–40% as some buyers self-select into higher tiers.
Starter
—
entry point
Core ★
—
recommended
Premium
more value
Enterprise
—
custom / bespoke
CFOWorx read
- Enter your costs and targets above to get your personalised pricing analysis.